Facebook and Twitter are still the essential social media channels to reach the public and potential buyers, with advertising on these mediums providing a means of reaching huge numbers of people with your brand and campaign messages. Social media advertising enables you to make an immediate impact and generate lasting associations, guaranteeing your presence on these channels. The heavy use of mobile devices, combined with the potential to use re-marketing lists on both channels, provides yet more vital and repeated touch points for consumers and your brand, wherever they are.
Facebook Advertising
Advertising on Facebook not only delivers a direct increase in reach, impressions and clicks from the adverts themselves, but it also helps to generate interest and act as the catalyst to help drive the organic and viral reach of your page, social content and brand. Facebook advertising offers a near unique ability to target users by their exact demographics, geography and interests, allowing you to accurately and regularly reach your key market segments with your brand and promotional messages. The social and sharing nature of this medium also enables the creation of lasting relationships, with ongoing access to them as part of their online social media world, with the potential to reach them and their friends far beyond the initial contact.
Facebook advertising offers excellent value for money based on reach and impressions alone, even before you factor in the additional and ongoing social/sharing benefits. Facebook advertising will play an important role in establishing and growing your digital landscape. As such a cost-effective and targeted form of advertisement, we will be able to achieve a huge number (millions) of impressions for a relatively small budget, providing fantastic display advertising that creates multiple touch points and backs up PR, outreach and social efforts.
Twitter Advertising
Twitter advertising offers a very powerful and proven means of reaching people by their use of specific keywords, interests and even followers of other related brands. With less filtering of content that people are allowed to view on this channel, we would use allocated budget to focus on reaching new potential customers and creating widespread awareness of your company, generating excitement and a buzz around your brand.
